Privacy

Introduction
Luxury Hair operates this store and website, including all related information, content, features, tools, products and services (the “Services”), to provide you with a curated shopping experience. Shopify powers our store, enabling us to deliver these Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal information. By using and accessing any of the Services, you acknowledge that you have read and understand how we handle your information as described here.

Personal Information We Collect Or Process
When we refer to “personal information,” we mean information that identifies or can reasonably be linked to you or another person. Personal information does not include data that is collected anonymously or has been de‑identified so it cannot identify or be reasonably linked to you. Depending on how you interact with the Services and applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact details, such as your name, billing and shipping address, phone number and email address.

  • Financial information, such as payment card details, transaction details, payment confirmation and related payment data.

  • Account information, including username, password, security questions, preferences and settings.

  • Transaction information, including items you view, add to cart or wishlist, purchase, return, exchange or cancel, and your purchase history.

  • Communications with us, including any information you provide when you send a customer support inquiry or otherwise communicate.

  • Device information, such as browser, device type, network connection, IP address and other unique identifiers.

  • Usage information regarding how and when you interact with or navigate the Services.

Personal Information Sources
We may collect personal information from:

  • Directly from you when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.

  • Automatically through the Services, including via your device when you interact with our products or websites, and through cookies or similar technologies.

  • Our service providers when we engage them to enable certain technology or services, and they collect or process information on our behalf.

  • Our partners or other third parties, as permitted or required by law.

How We Use Your Personal Information
Depending on your interactions and which Services you use, we may use personal information for:

  • Providing, Tailoring And Improving The Services. We use your information to perform our contract with you: process payments, fulfill orders, remember preferences, send account notifications, arrange shipping and returns, enable reviews, and create a customized shopping experience (for example, recommending related products). This includes using data to enhance and improve our Services over time.

  • Marketing And Advertising. We may send marketing communications by email, text message or postal mail, and show you online advertisements for products or services on our site or elsewhere, including based on your prior activity or purchases.

  • Security And Fraud Prevention. We use personal information to authenticate accounts, secure payment and shopping experiences, detect or prevent fraudulent or malicious activity, protect public safety, and secure our Services. If you register an account, you are responsible for safeguarding your credentials.

  • Communicating With You. We use personal information to provide customer support, respond to inquiries, maintain our business relationship and keep you informed about your orders or account.

  • Legal Reasons. We use personal information to comply with applicable laws or respond to valid legal processes (such as law enforcement requests, subpoenas or litigation), and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information
We may share your personal information in the following circumstances:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g., payment processors, data analytics, IT management, customer support, cloud storage, fulfillment and shipping).

  • With business and marketing partners to provide marketing services or advertise to you (for example, personalized advertising via third‑party services based on your activity). These partners use information according to their own privacy notices; you may have rights to opt out of such sharing for targeted advertising.

  • When you direct, request or otherwise consent to disclosure, such as sharing information to ship your order or when you use social media widgets or login integrations.

  • With affiliates or within our corporate group.

  • In connection with a business transaction, such as a merger, acquisition or bankruptcy, to comply with legal obligations, enforce terms or protect rights.

  • To comply with legal requirements or respond to lawful requests from authorities.

SMS Communications
By opting in to receive text messages from Luxury Hair—whether at checkout, during account registration, or by submitting your phone number through any of our forms—you consent to receive SMS messages related to your orders, customer support, and occasional promotions.

Message and data rates may apply.
You can opt out at any time by replying STOP to any message. For assistance, reply HELP or contact us directly.

We do not share or sell your phone number to third parties for marketing purposes. Your phone number is used only to communicate with you as a customer of Luxury Hair, in line with our privacy practices and applicable laws, including those in the state of Massachusetts.

Third Party Websites And Links
Our Services may include links to websites or platforms not affiliated with us. If you follow those links, review their privacy and security policies; we are not responsible for their practices or content. Information you provide on third‑party platforms may be visible to others and subject to their terms. Inclusion of links does not imply endorsement of those sites or their operators.

Security And Retention Of Your Information
We retain your personal information as long as needed to provide Services, comply with legal obligations, resolve disputes or enforce agreements. Retention periods depend on factors such as whether we need the data to maintain your account, fulfill orders, comply with laws or address disputes.

Your Rights And Choices
Depending on your jurisdiction, you may have rights regarding your personal information, subject to limitations and exceptions under applicable law. These may include:

  • Right To Access Or Know. Request access to personal information we hold about you.

  • Right To Delete. Request deletion of personal information we maintain about you.

  • Right To Correct. Request correction of inaccurate personal information.

  • Right Of Portability. Request a copy of your personal information and, where feasible, its transfer to another service.

  • Right To Opt Out Of Sale Or Sharing For Targeted Advertising. Depending on your location, you may opt out of the sale or sharing of your data for targeted ads.

  • Managing Communication Preferences. You may opt out of promotional emails via the unsubscribe link in our messages; we may still send non‑promotional messages about your account or orders.
    To exercise these rights, follow the instructions on the Services or contact us using the details below. We will not discriminate against you for exercising your rights, though we may need to verify your identity. In some jurisdictions, you may designate an authorized agent to act on your behalf; we may require proof of authorization before processing requests. We will respond in a timely manner as required by law.

Changes To This Privacy Policy
We may update this Privacy Policy to reflect changes in practices, technology, legal requirements or for other operational reasons. We will post revisions on our website and update the “Last updated” date as required by law.

Contact
For questions about our privacy practices, to exercise your rights, or for complaints, please contact us.